Guide
What to Include in a Real Estate Property Brochure (Checklist)
October 26, 2026 · 3 min read
A property brochure that's missing the wrong detail doesn't just look incomplete — it costs you a follow-up call you didn't need to have. Here's what actually needs to be on one, and what buyers ask about when it's left out.
The non-negotiables
Every brochure, regardless of property type, needs these on the first page a buyer sees:
- Price — hiding it behind "contact for pricing" filters out serious buyers less than it filters out casual browsers
- Configuration (BHK / bedrooms / layout type)
- Area, in the unit your market actually uses
- Location — an address or at minimum the neighborhood, plus a map if you can include one
- At least one strong photo above the fold, not buried after specs
What separates a good brochure from a generic flyer
- Floor plan — buyers evaluating a purchase want to see room layout and flow, not just square footage as a number
- Amenities, specific not generic — "gym, pool, 24/7 security" tells a buyer more than "premium amenities"
- Furnishing status — unfurnished, semi-furnished, or furnished changes the buyer's mental math on move-in cost
- Agent contact, on the page itself — a buyer interested enough to read this far shouldn't have to hunt for how to reach you
Photos: what actually gets read
Buyers spend the most time on the hero exterior/living-space shot and the floor plan — everything else gets a glance. If you can only get great photos of two things, make it those two. A gallery of ten mediocre angles doesn't compensate for one great one.
For a development or multi-unit listing
A single brochure covering multiple units needs a different structure than a single-property flyer — group by unit type or floor plan variant, with pricing per configuration, rather than listing every individual unit as if it were a separate property. Buyers comparing options want to see the range at a glance, then drill into the specific unit that fits.
The most common brochure complaint isn't a missing field — it's a wrong price or a "sold" unit that still shows as available, because the PDF was created once and never touched again. If the brochure is generated from a live listing instead of a one-off design file, updating the price or marking it sold takes effect everywhere the brochure has already been shared, without you tracking down every copy you sent.